Total Quality Management Essay Example for Free

Total Quality Management Essay Quality has become a significant element among the competitive factors in the operations system. Quality is now recognized as a powerful strategic weapon, enables the organization to continually sustain in a global competition. Quality can improve operation management by emphasizing the operation management to focus on producing product that is fit for the purpose of the users, based on Jurans view of quality. The issues of quality is defined by Deming as to produce product that is satisfy to the needs of customers, who plays an essence role in production system. To meet both of the issues of quality, operation management may employ Quality Function Deployment, which is part of the Company Wide Quality Control in Japan under a strict Japanese Industrial Standard, and is refer as the voice of the customers used to translate customers expectations in term of specific requirements, into instructions on how a product should be developed. Dr Mizuno, the Professor of Tokyo created the QFD system and was first applied in Mitsubishi, Heavy Industries, Ltd, in Kobe Shipyard, Japan in 1972.(Yoji Akao, 1990).

God and the Absolute Law :: Religion Theology

God and the Absolute Law This vast universe, which we understand so little of, is governed by a set of rules and principles which were laid down since the dawn of time. The universe was created by God and it is He who laid down these rules. It is also He who created time and then created life out of nothingness. While doing so, He also instructed us how to spend our lives and told us what is right and what is wrong. In other words, He told us what to do and what not to do, and we, each and everyone of us, is bound to concur and abide by these rules. Culture and race is irrelevant ; these laws are absolute and are meant for every individual. One of the laws and/or rules tells us that the human body and the soul is not our own and we have no right to harm it in any way. We do not own them since it is not us who gave them form but it is God who gave them to us for a finite period of time. We value this human life and it is our natural instinct to save ourselves from any harm. It is every man^s constant will to survive. This is a form of an absolute law which governs our every action. It cannot be called a fabrication of mankind because ever since the dawn of time, every human being has fought for his/her own survival. It is ingrained into our nature to try to protect ourselves. So it must be absolute. Theft is another aspect of life which is governed by an absolute law. God gave us life and he provides for each and everyone of us. He bestows us with what we deserve ; nothing more, nothing less. And He told us that we have no right to steal anything from anyone else because it does not belong to us and was not meant for us. This concept, that stealing some else^s property is bad, is also included in mankind^s nature. And therefore it is an absolute law. Examples of thieves and robbers do not refute the existence of the absolute law because they are just people who do not have a strong belief in themselves. They fail to realize that they have everything they deserve and that they should be thankful for what they do have. God and the Absolute Law :: Religion Theology God and the Absolute Law This vast universe, which we understand so little of, is governed by a set of rules and principles which were laid down since the dawn of time. The universe was created by God and it is He who laid down these rules. It is also He who created time and then created life out of nothingness. While doing so, He also instructed us how to spend our lives and told us what is right and what is wrong. In other words, He told us what to do and what not to do, and we, each and everyone of us, is bound to concur and abide by these rules. Culture and race is irrelevant ; these laws are absolute and are meant for every individual. One of the laws and/or rules tells us that the human body and the soul is not our own and we have no right to harm it in any way. We do not own them since it is not us who gave them form but it is God who gave them to us for a finite period of time. We value this human life and it is our natural instinct to save ourselves from any harm. It is every man^s constant will to survive. This is a form of an absolute law which governs our every action. It cannot be called a fabrication of mankind because ever since the dawn of time, every human being has fought for his/her own survival. It is ingrained into our nature to try to protect ourselves. So it must be absolute. Theft is another aspect of life which is governed by an absolute law. God gave us life and he provides for each and everyone of us. He bestows us with what we deserve ; nothing more, nothing less. And He told us that we have no right to steal anything from anyone else because it does not belong to us and was not meant for us. This concept, that stealing some else^s property is bad, is also included in mankind^s nature. And therefore it is an absolute law. Examples of thieves and robbers do not refute the existence of the absolute law because they are just people who do not have a strong belief in themselves. They fail to realize that they have everything they deserve and that they should be thankful for what they do have.

Advertising in Outdoor Media

Advertising in Outdoor Media Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This medium is in contrast with broadcast, print, and Internet advertising. Out of home advertising, therefore, is focused on marketing to consumers when they are â€Å"on the go† in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. Billboard advertising is a traditional out of home advertising format, but there has been significant growth in digital out of home advertising (billboards and place-based networks) in recent years. Traditional roadside billboards remain the predominant form of outdoor advertising. Street furniture is made up of formats such as bus shelters, news-racks, mall kiosks, and telephone booth advertising. This form of outdoor advertising is mainly seen in urban centers.Additionally, this form of advertising provides benefits to communities, as street furniture companies are often responsible for building and maintaining the shelters people use while waiting for the bus. Transit advertising is typically advertising placed on anything which moves, such as buses, subway advertising, truck-side, and taxis, but also includes fixed static and electronic advertising at train and bus stations and platforms. Airport advertising, which helps businesses address an audience while traveling, is also included in this category.Municipalities often accept this form of advertising, as it provides revenue to city and port authorities. Finally, alternative advertising includes ads in stadiums, on gas pumps, bike racks, rest areas, and other non-traditional formats. Alternative advertising provides a way to addres s consumers in places they may not expect. DOOH Digital out-of-home refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, and public spaces.DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages. It is also referred to as Digital Signage. The reason that this category is growing so rapidly is because busy people are typically busy at home and with the introduction and acceptance of digital video recorders, it has diluted the frequency with which traditional television commercials are viewed.Every day more TV viewers are skipping past commercials with their DVRs which in turn has made out-of-home advertising all the more appealing. A Nielsen media research study in 2009 showed that 91 percent of DVR owners skipped commercials. As a result, traditional TV advertisers are hungry for an effective substitute, and digital out-of-home ads appear to be one of the solutions. DOOH also includes stand-alone screens, kiosks, and interactive media found in public places.The availability of inexpensive LCD screens with built-in media players has opened the door for companies to add interactive video messages in Point of Purchase (POP) Displays. The displays allow consumers to get additional information at the moment of decision on a product or service. Growth in the DOOH industry has been increasing in 2009, with more POP manufacturers, advertisers, and content developers moving to digital. Non-Digital Out-Of-Home Non-digital out-of-home refers to other types of media distributed across physical spaces.These are: Airship Advertising – An airship can provide one of the physically largest out-of-home advertising platforms. Bulletin – Bulletin billboards are usually located in highly visible, heavy traffic areas such as expressways, primary arteries, and major intersections. With extended periods of high visibility, billboard advertisements provide advertisers with significant impact on commuters. Bus advertising – Firmly establish brand awareness and generate quick recall with high profile exposure near point of purchase locations. Commuter rail display – Reaches a captive audience of upscale suburban commuters.Additionally, reaches lunch-time patrons, shoppers and business professionals. ComPark advertising – ComPark is a device used for car park advertising; which is placed onto the parallel lines of a bay and is able to gain instant exposure from motorists that have just parked their vehicle. The ComPark also serves as a guide to assist motorist in adhering to the parking bay size. Lamppost banner advertising – Lamp columns are sited everywhere, allowing advertisers and ev ents to use banners to target precise geographical locations and create massive promotional awareness.Mobile billboard – Mobile billboards offer a great degree of flexibility to advertisers. These advertisements can target specific routes, venue or events, or can be used to achieve market saturation. A special version is the inflatable billboard which can stand free nearly everywhere. This product can also be used for outdoor movie nights. Poster – Target local audiences with these billboards, which are highly visible to vehicular traffic and are ideal for the introduction of new products/services.Marketers use posters to achieve advertising objectives and increase brand awareness by placing multiple units in strategic locations while lowering the cost per thousand impressions. Premier panel – Premiere panels combine the frequency and reach of a poster campaign with the creative impact of a bulletin. Premier square – Bright top and bottom illumination on a premiere panel provide extra impact after dark. Street advertising – The use of pavements and street furniture to create media space for brands to get their message onto the street in a cost-effective approach.Taxi advertising – Taxi advertising allows advertisers to highlight their products, whether brand awareness, or a targeted message, directly to areas where people work, shop, and play. Wallscape – Wallscapes are attached to buildings and are able to accommodate a wide variety of unusual shapes and sizes. These billboard advertisements are visible from a distance and provide tremendous impact in major metro area. Other types of non-digital out-of-home advertising include airport displays; transit and bus-shelter displays; headrest displays; double-sided panels; junior posters; and mall displays.

Cultural Scene Buying Coffee at the Starbucks Coffee Shop

Cultural Scene: Buying coffee at the Starbucks Coffee Shop Societies in the history of humanity have always been defined by the kind of culture they have developed and cultivated. Culture is considered to be the set of values, beliefs, traditional systems, and even artifacts produced by a specific group of people in a specific time or period. These values, beliefs, traditional systems, and artifacts determine the nature and dynamics of the community or society that collectively created or produced them. It is also inevitable that from these cultures, sub-cultures will be created, and even form another culture that could be complementary, similar to, or even directly opposite of the nature and dynamics from the original culture it sprung from. In todays societies, there exists multiple and a variety of cultures and subcultures that identify and define a particular group of people in a particular time and place. For this paper, an ethnography of a modern subculture is studied and documented through field observation. The subculture identified is the coffee shop culture, particularly the Starbucks coffee shop culture located in an office building of a commercial business district in San Jose, California. The building, being at the heart of the central business district, has an air of modernity in it as the buildings are a combination of concrete, steel frames, and the faà ¸ £Ã  ¸â€¡ade is primarily made from glass. At the ground floor of the office building, the lobby is in betweenShow MoreRelatedGlobal Strategies Of Mcdonald s Corporation And Starbucks Corporation3541 Words   |  15 PagesThis paper explores the global strategies of McDonald’s Corporation and Starbucks Corporation. An overview of the company histo ries is included along with the basic business philosophies. 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