Hedonism Definition Essay

Hedonism as a philosophy defines â€Å"the good† in terms of pleasure and pain, and is the worldview that holds to the doctrine that pleasure is the greatest good. Now, who wouldn’t define pleasure as good? Aren’t we all by this definition Hedonists? Here is where those three little letters, â€Å"i-s-m† make their impact. As we have learned, the suffix â€Å"-ism† transforms a word into a title for an entire life and world view. Hedonism indicates a system of thought, a lense through which to view the universe in which the â€Å"summum bonum†, the â€Å"highest good† of man and the ultimate purpose of his being is found in the enjoyment of pleasure and the avoidance of pain. So what is sought for under this system, constantly and continuously is the increase of pleasure and the decrease of pain. The roots of Hedonism can be traced back to the fifth century BC to the ancient Greek school of the Cyrenaics. The Cyrenaics were named after their native city of Cyrene in North Africa. Their focus on the pleasure of the moment as the supreme good reflected a general skepticism: Only immediate sensations can be known. Concern with the past or the future causes uncertainty and anxiety, and should therefore be avoided. Gross excess and reckless abandon in sexuality and the use of alcohol are associated with this particular philosophical principal. Greek religious devotion to the god Dionysius and later Roman celebrations of the Bacchanalia, orgiastic festivals honoring Bacchus, the god of wine are similar manifestations of a Cyrenaic-style Hedonism. In these cases, the celebrant sought liberation from every-day inhibitions and a mystical experience of ecstasy, aided at times by temple prostitutes. The Epicurean school of hedonistic philosophy might be looked on as the next stage of Hedonism. Named after its founder, Epicurus, and started around 306 BC, Epicureanism was a more moderate variety of the seeking of pleasure, recognizing the problem of: The Hedonistic Paradox If you don’t achieve what is sought, you lose by frustration, if you do achieve what is sought, you lose by boredom. Either way, pleasure is not consistently attained. Therefore Epicureans sought not necessarily the â€Å"maximum† pleasure, but instead the â€Å"optimum† pleasure, all things considered. Too much wine leads to a hangover, not euphoria. So the balanced enjoyment of pleasure was the means by which Epicureans sought to achieve philosophical ataraxia, or peace of mind. The term â€Å"epicurean† is even in use today as denoting a person of exquisite tastes and gourmet palate, enjoying the finer things in life in a refined and sophisticated manner. Hedonism capitalizes on the natural attraction to pleasure and aversion to pain with which we, as feeling creatures, are naturally endowed. Turning the pursuit of pleasure into an ultimate standpoint of value, the hedonist determines the very meaning of â€Å"goodness† in terms of pain and pleas ure. Modern forms of Hedonism can be clearly seen, along with their consequences in our social environment. The modern pursuit of happiness, redefined as the pursuit of euphoria, has resulted in extreme expressions of escapism such as drug abuse and alcoholism affecting even the youngest members of society. â€Å"Happiness† has been translated almost exclusively into the category of â€Å"feelings†. The function of the word â€Å"feelings† in contemporary culture has undergone a radical change. The concept is so pervasive that standard traditional forms of language, categorical propositions and prefatory statements about theoretical thought have changed to accommodate this word. How often have you heard someone state the following?: â€Å"I feel that you are mistaken†, or, â€Å"I feel that (this or that) is wrong.† What is actually being talked about here is not a feeling, it’s a cognitive process, it’s thinking. That is not to say that feelings are unimportant; feelings are a vital part of what it means to be human. For the work of the physician, counselor or the psychologist feelings are a totally appropriate category to investigate. In inter-personal relationships you’d better be dealing with the issues of feelings or chances are you’re not communicating very well. Feeling, however is not the same thing as thinking. The concept has so permeated our culture that people are talking about feeling ideas and feeling thoughts. Largely due to â€Å"pop psychology† we have become obsessed with the analysis of our moods, which is a focus on our feelings. How has this impacted our lives? If you are a thinking person you already know the answer to that question. Assuming you’ve been awake at some point during the last thirty years, you already know about the â€Å"drug culture†; you live in it. You’ve heard the statistics on teenage alcoholism. You’ve seen the â€Å"sexual revolution†, and its results. The accepted definition of the word â€Å"promiscuity† prior to the 1960’s was :†Sexual involvement with more than one person outside the bonds of marriage†. The â€Å"liberated† Helen Gurley Brown gave us a new definition: â€Å"Having sexual relations with more than one person in the same day.† Are you aware that the divorce rate in the United States is estimated at fifty percent? It is when we buy into the doctrine that life is to be lived to escape pain, including responsibility for anything uncomfortable that we begin to feel the impact of a philosophy of radical Hedonism. By saying the avoidance of pain and the pursuit of pleasure is â€Å"the good† (not just ‘good’, but â€Å"The Good†), Hedonism is making a value judgement, which in the hierarchical structure of philosophy produces a system of ethics, which in turn produces behavior patterns of morality. These are the cultural, ethical and philosophical reasons for the changes we have seen in society. As in all forms of philosophy based in secularism, Hedonism removes the Transcendent, destroys any Ultimate basis for Truth and Goodness, and leaves us with â€Å"feelings†, preferences, and a totally subjective basis for ethics and morality. http://www.angelfire.com/az/experiment/hedonism.html

Cebu Pacific Air

History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the N inoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for th e period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point.This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly.After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity.It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience.On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City.By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local a nd international destinations.It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more ra nge, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino.SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * AirplanesYoungest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay & Palawan * No. 1 do mestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic & 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made recent additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box a dvertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 2013) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billionTo handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly.Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will co ntinue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added.Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program. Cebu Pacific Air History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the N inoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for th e period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point.This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly.After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity.It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience.On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City.By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local a nd international destinations.It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more ra nge, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino.SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * AirplanesYoungest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay & Palawan * No. 1 do mestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic & 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made recent additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box a dvertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 2013) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billionTo handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly.Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will co ntinue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added.Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program.

European And International Dimensions Of Education Education Essay

Globalization as defined by Giddens is the intensification of world-wide societal dealingss which link distant vicinities in such a manner that local occurrences are shaped by events happening many stat mis off and frailty versa ‘ . It is a procedure of turning to a planetary and world-wide in political, economic, societal and educational sectors. Cantu ( 2003 ) defines instruction ‘as geting accomplishments ‘ . Education is besides about geting cognition, developing consciousness and critical thought. Cogburn ( no day of the month ) has described instruction as ‘generally seen as a formal procedure of direction, based on a theory of instruction, to leave formal cognition ( to one or more pupils ) ‘ . In this essay, I will discourse the effects of globalisation on instruction, peculiarly on formal instruction. In my sentiment, globalisation has brought more positive impacts on instruction and educational system as a whole such as on course of study cours e of study, the schools ‘ and universities ‘ ambiance every bit good as the instruction and larning procedure instead than the negative. There are different classs of globalization as mentioned by Bottery ( 2006 ) ; ‘political globalization, economic globalization, cultural globalization, environmental globalization and demographic globalization ‘ . Each class shows different impacts on the universe and current issues every bit good as instruction. Political globalization shows the spread of political thoughts and that political relations can non be separated from the development of educational sector. As mentioned by Emler and Frazer ( 1999 ) , there is ‘political instruction ‘ which refers to the function of schools and other educational establishments in bring forthing political histrions ; citizens, topics, governors. In order to make this, there need to be some political content in classs and course of study ( Emler and Frazer, 1999 ) . I agree with Emler and Frazer because pupils need to hold exposure to what is go oning in the universe of political relations to fix themselves for the her eafter. For illustration, for future calling, pupils who are interested in arguments and giving talk can be farther trained in higher establishments to be politicians and attorneies. Politicss constitute state, authorities and society. The consequence on instruction is that pupils are cognizant about local and abroad ‘ premier curate and the issues sing this country to be a responsible citizen. Globalisation makes it possible for the information to make everyone in the universe through mass media. In Malaysia, pupils are forbidden from taking portion in political dockets, they are qualified to vote during election at the age of 21. However, most pupils get downing from the secondary schools are familiar with the local political relations, the authorities and resistance, through assorted subjects in their course of study course of study, telecasting intelligence and newspapers. The challenge is that when some pupils may take political relations to the extreme by socking others who have different political positions. Another positive impact of globalization is that instruction adoption can be done within states. ‘Policy borrowing ‘ as defined by Raffe ( 2011 ) is in which ‘best pattern from abroad is identified and transferred back place ‘ . A state can borrow other states ‘ thoughts about instruction and implement them in their educational system. Normally, the 1 that is borrowed from is a successful state such as Finland and the borrower is the underdeveloped state. Sahlberg ( 2009:324 ) has described ‘the accomplishment that Finland has made over clip get downing with the steady growing in engagement in all degrees of Finnish instruction since 1970 to in 1980s, there has been a rapid growing in the upper secondary instruction sector and in 1990s up to now, within third and big instruction sectors ‘ . As Finland is ranked really high for their successful instruction, United Kingdom as a developed state has besides showed involvement in Finnish instructi on. This is similar to sharing thoughts about what is best for their educational system and seek to use to see if it works. Whereas ‘policy larning ‘ as cited by Raffe ( 2011 ) , ‘uses experiences from ‘policy borrowing ‘ for assorted intents, including understanding one ‘s ain system better, placing common tendencies and force per unit areas impacting all systems, clear uping other policy schemes and placing issues raised by each scheme ‘ . By analysing others ‘ instruction system, a state can place the strength and failing of its ain system. Subsequently on governments can make up one's mind whether to go on utilizing the thoughts for few old ages more or to modify to accommodate it with their system. In early yearss, it was a disadvantage for adult females because societies merely allowed work forces to acquire instruction while the misss were denied their rights to travel to school and alternatively were asked to make house jobs. However, as globalisation takes topographic point, issues about equality in instruction for both work forces and adult females are brought up. The universe societies are altering ; adult females ‘ rights to have instruction similar to work forces are being acknowledged. The result is that adult females gain chances to travel to school and pursue higher instruction. As reported this twelvemonth by Catcheside ( 2012 ) , ‘women pupils outnumber work forces by three to two in many universities, and in some establishments where there are big instructions or nursing classs by every bit many as two to one ‘ . I do agree and it is non surprising that the figure of adult females at both schools and universities are higher than the male pupils a nd their accomplishments are more impressive than the males. Catcheside ( 2012 ) has besides approved this in a study ; ‘girls now outstrip male childs in the proportion of top classs achieved in all but a smattering of topics at cardinal phase three. Not merely are they much more likely to acquire good classs than male childs, they are more likely to take cardinal phase 3 makings in the first topographic point ‘ . On another positive note, both male and female pupils are likely to be treated every bit at schools and universities which cut down gender favoritism in educational system. Macionis and Plummer ( 2005:524 ) have criticized that ‘although the instruction gender spread has narrowed in Western states in recent decennaries, many adult females still study traditionally feminine topics such as literature, while work forces prosecute mathematics and technology ‘ . I agree towards certain extent such as adult females are prosecuting nursing and other feminine occupations whereas work forces are likely to travel into military footing, but nowadays they are given more freedom to take what they want to make. There are female pupils who choose technology over literature and secretary ‘s classs and frailty versa. Globalization has besides opened up competition between adult females and work forces in more countries including instruction and employment. It is an optimistic altera tion as parents are more open-minded by schooling their misss and for hapless households ; their educated girls can alter their economic system position by acquiring occupations with their makings. As agreed by Dr. Farooq Wardak ( in Islamic Republic of Afghanistan. Ministry of Education, 2010:4 ) , ‘there are strong links between an person ‘s educational degree and his/her economic accomplishments ‘ . The impact of globalization on instruction can besides be seen in the increasing figure of schools being built. Ming ( 2009 ) has reported that in Malaysia ‘the figure of national primary schools have increased from 4844 in 1990 to 5761 in 2005, an addition of 19 % ‘ . Although there are negative effects on environment, development is important to get by with the big figure of pupils that increases each twelvemonth. Ming ( 2009 ) adds, ‘the addition in the figure of national primary schools because of the big addition in the figure of pupils enrolled in them ‘ . Globalisation leads to an addition in population due to the raising rate of migration and birth. Many schools are renovated and equipped with modern installations such as computing machine, cyberspace beginning, research lab setup and projector to guarantee the survey environment is convenient for pupils. Today, globalization has besides supported duplicating programmes between universities to go on, s uch as the B.Ed TESL programme between Malaysian teacher preparation universities and universities in the United Kingdom, New Zealand and Australia. This programme has given pupils a immense chance to accommodate themselves in English speech production states and better better their proficiency in English. There is besides pupils exchange programme which sends pupils off to other states which can supply better exposure of peculiar Fieldss. For illustration, some technology pupils in Malaysia are sent for a 6-month class in Korea and frailty versa and secondary pupils in Nipponese school are sent to Malaysia for 3 hebdomads to larn about Malaysia. Chin ( 2009 ) has agreed to this sentiment by admiting that ‘higher establishments have become more self-consciously planetary, particularly universities of the advanced states by seeking pupils from different parts of the universe, directing their ain pupils abroad in educational exchange programmes to fix them for planetary callings , offering survey classs which address the challenges of an interrelated universe and collaborative research to progress scientific discipline ‘ . However, there are establishments that found the thought of giving pupils a planetary experience while larning locally rather magnetizing. Choudaha ( 2012 ) has come up with a term ‘glocal ‘ which means ‘global aspirations with local experiences and the accent is on pupils who are willing to pay for a planetary educational pattern while remaining in their place state or part ‘ . Asiatic states such as China, Malaysia and India have been offering ‘glocal ‘ instruction to their local pupils. Meanwhile, states such as the UK and Australia have been innovators in offering multinational instruction and their work force such as instructors and professors are in demand to function glocals ( Choudaha, 2012 ) . In my sentiment, this new section is similar to holding foreign subdivision campuses in local states such as University of Nottingham in Malaysia, China and United Kingdom which are called University of Nottingham Malaysia Campus, University of Notti ngham, Ninbo, China and University of Nottingham United Kingdom severally ( Chin, 2009 ) . Apart from that, Monash University has campuses in Australia, Malaysia, China, India, South Africa and Italy ( Chin, 2009 ) which allow local pupils to see what Monash has to offer. They can take portion in assorted classs from scientific discipline watercourse to concern, jurisprudence and humanistic disciplines through planetary and international ambiance. As mentioned by Whitehead ( 2012 ) , ‘historically Malaysia has sent its pupils abroad for their instruction, now it is fixing to change by reversal that place, it wants to go the hub of its part pulling 1000s pupils from across south-east Asia to its universities in immense Numberss by pulling foreign universities to put up abroad campuses ‘ . As per economic system, Ming ( 2009 ) has mentioned that the ‘continuous growing in economic relationships among states, a planetary displacement towards free-market kineticss, and increasing consumerism are some factors impacting establishments of higher instruction i.e. universities ‘ . Hence, because of globalisation there will be more coaction between local and foreign universities, lectors and pupils. Head of the section of economic sciences at the University of Warwick, Abhinay Muthoo ( 2012 ) has commented on the UK ‘s higher instruction system as concern by stating ‘we export instruction, purchased by clients and designed by intellectuals from all corners of the Earth ‘ . For illustration, India is presently pulling pupils from the USA, China, Canada, Germany, Malaysia and Australia to analyze at that place ( Wilson, 2012 ) . Furthermore, states are taking the enterprise to enroll instructors and pedagogues from other states such as Malaysia and Korea are conveying in English instructors from the United States to learn English at their local schools. The consequence is that, English speech production pedagogues could assist supplying a more meaningful lesson to the local pupils. The challenge is foreign pedagogues will hold to larn the local civilizations to suit them in the society and non look impolite or uncomfortable. The alteration in the economic-environment will non merely impact the educational environment and system but besides touristry. Foreigners who come to work may desire to convey their households to the state they are working in and may publicize topographic points of attractive forces in the states to their local friends. Globalisation creates planetary links between states in the universe which enable a smooth flow international trade and planetary market such as touristry, the import and export. Blessinger and Kovbasyuk ( 2012 ) have stated that ‘global acquisition is the cultivation of multiple, diverse, and planetary positions. It allows one to develop the intercultural competences necessary to go a planetary citizen who can understand issues from multiple positions and derive a deeper grasp of and tolerance for diverseness of all types ( cultural, lingual, spiritual, political, for illustration ) ‘ . In footings of societal and cultural, planetary citizens are exposed to the differences of assorted civilizations in the universe and larn about esteeming each other ‘s civilization. Globalisation reduces cultural barriers and enables multicultural democracy among pupils. As kids are populating in a multicultural community, they begin to accept others and are comfy to analyze in a multiracial school. Racism can be avoided specifically among Black, White, Asiatic, non-Asian, Muslim and other faiths if their moral and spiritual instructions are good taught by pedagogues. They can besides larn from their milieus and develop the sense of sensitiveness from their societal interactions at school and outside. As supported by Blessinger and Kovbasyuk ( 2012 ) , ‘within practical planetary communities, pupils and pedagogues can larn to go more socially minded and ethically responsible planetary citizens who, in bend, can assist better relationships in the broader universe community ‘ . Furthermore, through socializing with international pupils can be a manner for non-English pupils to better their proficiency in English. They can pattern utilizing the linguistic communication that they have learned in the schoolroom in a more reliable surrounding. Mohini Mohamed ( 2008:92 ) has stated that ‘students need entree to multicultural environment, appropriate usage of first linguistic communication and utilize effectual English method of content direction every bit good as chance to demo their competency in a assortment of ways †˜ . In other words, globalization has proved that collaborative acquisition between pupils of different cultural background can be a success. The obvious advantage pointed out by Blessinger and Kovbasyuk ( 2012 ) is that ‘working on shared undertakings can enrich pupils ‘ experiences and open them to more critical ways of thought and more originative signifiers of problem-solving ‘ . The jobs that are caused by globalization, socially, when pupils are exposed to other civilizations different from theirs, they can be influenced to blindly follow the civilizations and beliefs even though those are non suited with their milieus. From my observation, some pupils are into Punk and Skinhead based on what they have seen on telecasting programmes and to pattern those in traditional-bound surrounding is non appropriate. Modernization, urbanization, Westernization besides affect pupils ‘ behaviour at school because at some topographic points like Holland weeds, drugs can be bought from street stores. It may do societal job if pupils decide to hold them during school period. Following is in term of interaction, in Korea, non utilizing honorific when mentioning or naming person older than you is non acceptable and considered rude. However, in England and America, to name an aged by name is normal and friendly. Hence, if pupils do non see what is acceptable in the socie ty they are populating in before following other civilizations, it may impact their relationship with others such as instructors. Issues such as homosexualism and tribade are non taboo in some states. For case in France, their openness to homosexualism can be seen in their instruction system. The governments have published text editions incorporating subjects about homosexuals and tribades households which are called as modern households ( Abry et al. , 2008 ) . It means their pupils and adolescents are exposed to this type of lifestyle but in Muslim states like Arab and Malaysia and other states, governments are strongly opposing this affair. Hence, the negative impact is if pupils are influenced by inappropriate civilizations as seen by their society. Another positive impact of globalization on instruction is the debut of engineering, on-line instruction or e-learning at school. E-Learning consulting ( no day of the month ) defines e-learning as the usage of engineering to enable people to larn anytime and anyplace. This fits in the planetary universe because modernisation and urbanisation come together and pupils are comfy with utilizing technological devices and cyberspace. Blessinger and Kovbasyuk ( 2012 ) have agreed that ‘today ‘s pupils hence tend to be more digitally savvy, nomadic and ephemeral, socially connected, and more democratic in their worldview ‘ . Hence, this instruction and larning method of utilizing technological devices will work with our digital coevals. They can hold contact with other overseas ‘ pupils through societal webs to portion about each other civilizations and point of views. One method is ocular acquisition that is done online such as Skype and pupils can hold a treatment yarn in their universities ‘ electronic mail and on Facebook group which can be accomplished outside of a normal schoolroom. In my sentiment, any treatment yarn method is effectual to larning because it is easier for pupils as they can notice on one subject and discuss with other pupils. Unfortunately, online acquisition could be hard to be applied in rural country where cyberspace connexion is barely accessible. However, to accomplish a planetary instruction criterion, many states are taking more earnestly about supplying these technological and modern installations to all schools. For illustration, Wilson ( 2012 ) indicates that ‘virtual acquisition in India can be done because computing machine was rather inexpensive at that place ‘ . In close hereafter, it is non surprising if all schools are equipped with computing machines every bit good as those in rural countries. However, the innovation of tape recording, picture recording, audio recording, PowerPoint pres entation and Interactive Whiteboard ( IWB ) are really utile for pedagogues and pupils in surveies and presentations. The job that will happen is pupils ‘ abuse of the engineering and cyberspace with texting in schoolroom, picture games, online chatting and phonography. Teachers need to supervise the pupils but the pupils besides need to larn to command themselves. In term of course of study, Information and Communication Technology ( ICT ) has now become one of the of import topics at most schools because of globalization. Students are taught basic cognition about computing machine and cyberspace and they are larning utilizing them. For illustration, in Malaysia, pupils besides learn about the connexion between Science and Technology through a topic called English Science and Technology. Knowledge on scientific discipline, mathematics and engineering is besides indispensable to travel frontward with modernization. By utilizing cyberspace, it is possible to demo reliable illustrations of innovations that have been created and groundss of many scientific researches to pupils. The sweetening in Vocational Education and Training ( VET ) is another benefit of globalisation. Advanced preparation offers enable pupils to travel abroad for developing in specialist states. It can either be a really short intensive class or a 2 to 3 old ages programme. H armonizing to Draft National Education Strategic Plan for Afghanistan ( in Islamic Republic of Afghanistan. Ministry of Education, 2010:11 ) , the purpose of proficient and vocational instruction and preparation is to ‘to supply relevant and choice proficient and vocational instruction for both males and females in order to enable them to run into the demands of the labour market in Afghanistan and the part, and to lend to the just and balanced development of the state ‘ . Similarly to other states, VET provides chances for pupils who are interested in this field to widen their cognition and to fix them for future calling. Cogburn ( no day of the month ) has stated that ‘the function of cognition within the economic system is taking to a whole scope of new industries and new developments in biotechnology, new stuffs scientific discipline, information sciences, computing machine scientific discipline, et cetera ‘ . Courses such as media, telecommunication and science-related topics are in demand since the universe will necessitate more experts in these Fieldss in the hereafter. Globalisation gives impact on instructors and pedagogues economically through the sum of rewards they receive. The sum additions compared to the epoch before globalization started. Harmonizing to NY Times ( 2011:2 ) , ‘the norm get downing salary for a Finnish instructor was $ 29,000 in 2008 ‘ . Traveling on, globalisation besides effects the employment of fresh alumnuss and pupils that have completed high schools in this epoch. Cantu ( 2003 ) has mentioned that ‘the lowest rewards for this decennary were for persons with some high school and no grade. The highest rewards throughout the decennary were for persons who had attained a professional grade. The educational degrees whose average rewards were the closest were Professional and Doctorate grades ‘ . It shows how importance is instruction to last in this urbanisation and competitory universe and to suit kids to the on the job universe. Cantu ( 2003 ) has said that ‘the more notable statistic is the fact that the less instruction a individual receives, the more likely they will be unemployed. While more instruction does non vouch employment, the higher the instruction degree, the more competitory a individual will be in the occupation market ‘ . However, taking Malaysia as an illustration, globalization has changed Malayan course of study in footings of boring pupils to memorize to giving pupils more chance to be originative and believe more critically. Norsiah Fauzan ( no date:173 ) has commented by stating ‘our educational system and course of study alterations its accent from memory based larning to an instruction that stimulates believing, creativeness, lovingness, providing for single abilities and larning manners ‘ . Norsiah Fauzan ( no date:173 ) adds, ‘we are seeking for a meaningful, socially responsible, multicultural, holistic and technological course of study beside looking for a more planetary manner to better the quality of instruction concentrating on values, attitudes and behaviour in a society full of diverseness particularly in footings of race and civilization ‘ . From my experience, I recall when I was a primary and secondary school pupils, I spent most of my clip analyzing for tes ts by memorising notes and even theoretical account essays. The purpose was no other than to go through tests with good Markss even though I did non to the full understand the lesson or the aim of analyzing subjects such as algebra and square root in Mathematics. As globalization and internalization are germinating quickly, the governments have decided that pupils need to be trained to be all-rounded and that instruction should learn pupils to pattern their cognition. In order to vie in the planetary universe, competence and accomplishments are of import. Other than that, because of globalisation, English has become an of import linguistic communication to the universe. Macionis and Plummer ( 2005 ) have cited, ‘English is quickly emerging as the preferable 2nd linguistic communication of most of the universe ‘ . The consequence on instruction is that English is one of the nucleus topics in most schools and universities across the universe. Apart from prioritising one ‘s ain native linguistic communication, to hold a good English proficiency is indispensable as it is a lingua franca to link with other states in the universe. Mohini Mohamed ( 2008:90 ) says that ‘the ground for utilizing English can be seen as useful in nature because they hope by geting and get the hanging English among their pupils can better their chance in the occupation market ‘ . Books, articles, diaries and cyberspace beginnings are largely published in English and assignments and undertaking plants at higher establishments are in E nglish. Students at schools study English literature poesy from assorted renowned poets such as Shakespeare and Dickens and some pupils major in Literature at higher instruction. They do non entirely larn their ain literature but besides literature of other civilizations in different states. Students in the English speech production states learn other esteemed linguistic communication such as Spanish and Gallic. Students besides learn about humanistic disciplines originated from other states such as the celebrated Masaccio ‘s and Leonardo da Vinci ‘s plants. All these are cogent evidence for ‘cultural hybridization ‘ that occurs due to globalization and universalisation. It refers to the ways in which parts of a civilization ( linguistic communication, patterns, and symbols ) are recombined with the other civilizations which happens a batch nowadays ( Macionis and Plummer, 2005 ) . Education in globalised universe, although it transfers cultural values, it can besides do societal inequalities and societal divisions. Macionis and Plummer ( 2005:521 ) have explained that ‘education becomes a agency for the reproduction of society ‘s inequalities: it can move as a agency of societal control, reenforcing credence of the position quo and may run to reproduce the position hierarchy ‘ . The state of affairs is normally occurred in private or elect schools. Students analyzing in private and elect schools are usually from affluent and high position households while those in national schools have mix household backgrounds. Macionis and Plummer ( 2005:517 ) has shown an illustration in British elite schools ‘such elect schools non merely learn academic topics, they besides convey to kids from affluent households the typical forms of address, idiosyncrasies and societal graces of British upper category ‘ . Parents pay expensive school fees to register their kids in elect schools. Social division occurs because elect school pupils have fewer opportunities to blend with working category pupils in the community. Their societal circle is restricted to pupils of similar societal criterions and backgrounds. Hence, they may make their ain perceptual experiences of pupils outside their societal circle without cognizing them which can take to downgrading others. In decision, globalization is so has helped a batch in the development of the educational sector. Although different authorities has different docket to better their instruction system, we are all working to accomplish the planetary instruction criterions and to bring forth planetary citizens. Macionis and Plummer ( 2005 ) have commented that ‘societies around the universe now have more contact with one another ; bask more cooperation, than of all time before. These planetary connexions involve the flow of goods, information and people ‘ . In the hereafter, I hope there will be more positive impacts on instruction from globalization and that the negative impacts can be reduced from clip to clip.

International Marketing Plan Part 2 Assignment Example | Topics and Well Written Essays - 500 words

International Marketing Plan Part 2 - Assignment Example The number of skating companies in the last couple of years has increased and it is expected that there will be new entrants in future as well (Bennett and Blythe, 2002). The biggest competitors in the skating industry are Rollerblade, Roces, Solomon and K2. The market share of each company can be represented as follows as given in SGMA (2011) report: Rollerblade has been enjoying the largest market share in the industry for decades. As of 2005, its market share was 70% and now it has been reduced to 45%. The main reason in such a reduction in the share is the increase in the new entrants in the market. Still, the company enjoys the reputation of providing high quality skates and other accessories. The range of products provided by the company is huge and it is expected to increase more in near future. Likewise, the close competitors are Roces, Solomon and K2 as well and all these brands have been there in the market for quite long. Since the Skating International is targeting an entirely new segment so these competitors do not directly pose any threat to it but if these brands target the market that the company is targeting via its products, then it can lose its market share. Therefore, the company will need to create differentiating factors to maintain its competitive position in the market. The pricing strategy that will be followed by Skating International will be competitive pricing. The company will charge the prices in comparison with those charged by the competitors. One of the primary purposes of the pricing strategy is to encourage the customers to buy the goods on impulse, experiment with the product and make repeat purchases. Initially the company will charge the products as follows: In order to promote the brand initially, the customers will be given skate bags as well so that the skates will remain protected and they will be handled with utmost ease and care. The skate bags’ price will range in between $20-$40

Case Study Example | Topics and Well Written Essays - 500 words - 1

Case Study Example The second one, to change consumer habits, is a very effective strategy for any product because it has the potential to drive sales. It is very important to understand the consumer patterns and lifestyles and then introduce break-through ideas. PC-Build attempts to begin that trend of becoming knowledgeable and adept, so as the need for a technician is eliminated. It will also promote the concept of empowerment. The third one is that there is very limited competition in the market and this is very valuable piece of the picture as this provides clear cut proof that the business has potential to cover that portion of the market that has been sidelined and is therefore untapped. A very strong argument that supports the case of PC-Build as a business opportunity is that the timing and market is ripe for it. This can be analyzed in terms of both competition and pricing. The competition is not only very limited but also ‘sleepy’ according to the case study. The market leader, Heathkit, provides low quality products at high prices and is also dormant on national advertising. ATS provides high quality but supplies Apple which constitutes a small portion of the market. PC-Build aims to enter in the market through the education camps and this is a healthy strategy as this would avoid direct contact with competition and give PC-Build more time to establish its equity. In terms of market, the main target audience is home hobbyists or education centers. Total penetration is very low and this presents a unique opportunity to earn profits. Moreover, given the environment and computer literacy, the market is only expected to grow and a beneficial element is that there are two markets that can balance off each other: home hobbyists and education centers. The pricing is another strong element. This is because lack of competition ensures that the business can avoid price

XCOM WK3 CHECKPOINT Essay Example | Topics and Well Written Essays - 250 words

XCOM WK3 CHECKPOINT - Essay Example They are both affordable. There are some differences between these two technologies. Near-Time allows its users to sort out the source of information and create new informal channels. On the other hand, IBM Lotus Connections does not support creating functions and information sorting. These advanced technological tools are practical and beneficial to many workplaces. For my case, these technologies are not very applicable due to the nature of my work. I can therefore easily achieve my work goals without incorporating these technologies. The answer is no. These advanced communication tools are available in the modern type business environment. However, a majority of businesses do not accept and utilize these tools to in their everyday business operation activities. Many businesses could be considering these advanced tools as novel commodities or be afraid of change. Companies may view these collaborative tools as increased costs since the employees might have to spend extra time to master these technologies. They are therefore extra expenses associated with shifting from traditionally business

Brand management Essay Example | Topics and Well Written Essays - 3000 words - 1

Brand management - Essay Example In order to meet the growing demand, WALLS decided to open an ice-cream factory in the year 1959 at Gloucester, England. Later in the year 1981 Unilever combined T Wall and Son Ice-Cream Ltd with Birds Eye Foods Ltd to formulate a new company named â€Å"Birds Eye Wall’s Ltd†. The ice-cream factory further expanded and grew with time and Unilever still continues the brand â€Å"WALLS† in U.K. and other parts of the world. WALLS is facing tough competition with both, high-profile and lesser famous brands like Nestle and Mars but has still maintained its position as a market leader by constantly coming up with innovative products like Magnum, Cornetto, Viennetta, Carte Dor and many more. Wall’s products are sold and known in almost more than forty countries. It operates under various names in various markets having a common logo (Wall's in the UK and majority parts of Asia, Ola in Netherlands, Langnese in Germany, Kibon in Brazil and Algida in the Italy) STR ENGTHS AND WEAKNESSES Strengths Production of quality, hygienic and affordable products Strong distribution network Available world-wide Use of latest and new technology Outstanding and unique packaging Weaknesses Weather conditions can act as a barrier. The demand for ice-cream decreases in cold weather conditions, therefore, walls should come with some products like coffee, yogurt, shakes and cakes. They are unable to meet the growing demand. MARKETING MIX WALLS PRODUCT AND PRICING WALLS have different Sub brands under its umbrella which includes Cones, Cups, Family Packs and Sticks. The major brands below WALLS with distinctive identity and ability are Cornetto, Magnum, and Feast these brands are powerful and have their own awareness amongst consumers. Other brands are however sharing the same identity and are known as products of WALLS. WALLS is constantly innovating by adding to their product portfolio. They bring new products to capture and retain the market they have, if the product is not doing so well they remove it from their portfolio and discontinue its production a example can be Calypso among the existing products WALLS consider every product as a Strategic one except paddle pop. Walls products include Bulk packs of 4.5 and 9 litres and the main current products of WALLS are listed below. WALLS have fixed pricing for their products but occasionally they give discounts on certain products. PROMOTION ATL Activities WALLS is very energetic in its promotional activities and is always innovating. ATL activities include Print ads; they are continuously using this medium whatever the season maybe. They know that print material generates good response because a person has time to view it again and again on his requirement. Apart from this they use active and strategic Bill boards to promote their products and Tv commercials are also used at high level. The campaigns are also doing well and are getting the product and the company positive response. BTL Ac tivity Walls also pay a lot of attention to BTL activities and we can see them sponsoring many events. Even on lower levels Walls always is interested to sponsor College events and they also used to conduct TTL activities earlier such as WALLS carnival. Walls distribute strategic merchandise

Ice Hotels Assignment Example | Topics and Well Written Essays - 750 words

Ice Hotels - Assignment Example The ice hotels belong to the category of destination hotels as they arrange many attractive features for travelers and other tourist who are interested in some unusual entertainments. The ice hotels are promoted by some sponsors with intent to offer special entertainment experiences to customers. The ice sculptures increase the attractiveness of hotel lobbies; and the nature of circumstances decides the type of foods and beverages supplied. The temperature inside an ice hotel is 17 to 23 degrees Fahrenheit (-5 to -8 degree Celsius) which offers an exceptional experience to the tourists. Since the ice melts in the sunlight, ice hotels require to be reconstructed every year. The most prominent feature of an ice hotel is that its walls, fixtures, and fittings are completely made up of ice. Colorful light settings make â€Å"the structures look more like magical snow castles than frigid artic dwellings† (Srinivasan, 2008). Generally, ice hotels are built beside rivers in order to maintain freeze. It would take five to six months for building an extensive, large capacity ice hotel. The emergence of ice hotel concept has surpassed the resort and other cottage trends. Moreover, transformation of a night into a day would create sheer exhilaration for the ice hotel visitors. The world’s first ice hotel was built in Sweden. c) Competitiveness of the ice hotel industry in China Since the ice hotels are built seasonally and disappear after a certain period, it gets world wide popularity. The increasing demand for ice hotels may persuade the sponsors to bring forth future modifications to this concept. The ice hotels can mitigate the intensity of the atmospheric condition like global warming (explorra). Moreover, since this concept does not hurt the environmental balance, it would not face legal or other political challenges. Before implementing the ice hotel project in China, it is necessary to conduct a detailed market study in order to get a clear view rega rding the potentiality of the project in the country. It would be better to choose SWOT analysis for this purpose as it covers all relevant aspects of market. Strengths The novelty and increased market demand for the ice hotel concept found to be the most potential strength with this project. Since the ice hotel concept filmed in James Bond’s Die Another Day movie, this innovative concept has been getting world wide popularity. Similarly, the location of the business is other strength to the project since China is world’s largest market. Since China is a highly- populated country, the Australian hotel chain can take business advantages of this feature. The rampant technological development in China would also contribute to this business concept. Weaknesses Since the ice hotel is a new concept, the parent firm would lack marketing expertise; and hence the management may fail to attract more visitors. A series of difficulties may arise during the implementation of the pr ocess if the project team is unaware of the technical aspects of the concept. Moreover, the management team may also face troubles with deploying experts in ice hotel construction. Opportunities Modern facilities like information technology rampantly grow in China. The internet would largely assist the project team to deal with various phases of the project. It has been identified that internet is the one of the best platforms to effectively market a new concept. The ice hotel concept in China may get numbers of potential strategic alliance offers from other big hotel operators in Chin. An integration process would greatly aid the Australian hotel management to successfully market its concept among Chinese people. Moreover the absence of a potential competitor in china would also largely contribute to this

Significance of International Trade to UK Businesses Assignment

Significance of International Trade to UK Businesses - Assignment Example According to the research findings acknowledging the significance of international trade UK is trying to simplify trade procedures, promoting best practices, removing trade barriers, and facilitating trade and entrepreneur in every possible manner. A dedicated department the Simpler Trade Promotion Board (SITPRO) is established to address related issues. Policies like Access to Finance are targeted to strengthen the local entrepreneurs’ financial standing in international markets. There are several positive and negative impacts associated with international trade. Entrepreneurs get the liberty of choosing cost effective resources from around the world. Specially, from the countries where cost of living is not as high as it is in the UK. This makes a lot of difference in the total operating cost of an enterprise. Stonehouse & David have discussed such an impact of international trade liberalization on UK job industry. Prudential, a renowned UK-based insurance giant saved  £16 million a year by switching their call centre to subcontinent. Beside low salaries, tax relaxations, huge subsidies and low oil prices are some other factors that may attract businesses in UK and entrepreneur may switch to cost effective markets. The overall impact of these factors may result in a shift of manufacturing units of large multinationals from developed countries to underdeveloped countries where they can operate at low costs and can find new markets for their products. Moreover, it may also result in shift of global imports and exports corridors. Great Britain is commonly perceived to be reluctant member of European Union in adopting joint policies. Social Chapter of 1992, which was adopted by UK in 1998, and common currency adoption are commonly referred to emphasize this perception. However, it implements more rigorously, what it accepts as common interest. (USITC, 2000). Britain joined European Free Trade Association (EFTA) 1960, European Economic Community in 1972 a nd EU in 1973. (Jones, 2004, p. 21). Since then EU, policies and community laws got precedence over local policies and regulations. This joint structuring of financial policies and regulations has been a great bearing on UK international trade. One simple example how EU policies can influence UK trade is that of EU free trade policy between member states. EU is operating on the basic principle of four freedoms, â€Å"free movement of goods, people, services and capital.†(Cullingworth & Vincent, 2003, p. 35). This means custom free trade between member states and a common external tariff for non-member states. The objective of these polices was to achieve a higher level of economic prosperity through elimination of trade barriers. (EUC, 2008, p. 9). Another example, where the impact of EU policies can be traced is the expansion of HSBC bank in member states. The HSBC is a large UK-based concern that is operating in several member states of EU. The

Writing Workshop Paper Essay Example | Topics and Well Written Essays - 500 words

Writing Workshop Paper - Essay Example In this method, students are exposed to different forms of writings and genre, in order to evaluate their proficiency and give appropriate recommendations. In addition, writing workshops allows teachers to meet the needs of individual student according to their weaknesses and strength. This paper presents a proposal on how to incorporate a writing workshop in the classroom. The writing workshop must have a predictable structure, regular time and a workman-like atmosphere for writing. This implies that activities of a writer’s workshop should have a definite time schedule that is accompanied by a realistic list of expectations and outcomes (Trachsel, 2005). The schedule is analogous to a classroom or a lesson timetable. My writer’s workshop will have a program that is spread across five days and according to available tasks. The basic steps of the writer’s workshop (WW) will be: 5 days a week 60 minutes per day Mini-lesson Writing time Author’s chair To ach ieve the objectives, the classroom will require having a special setup that facilitates the writing exercise. Firstly, we will need to label one of the corners of the classroom as the writing workshop. Students will then be required to arrange their chair and desk in a row formant in order to facilitate the exercise. Secondly, the WW will require books, which the student will use for the exercise.

Knowledge Management Essay Example | Topics and Well Written Essays - 500 words

Knowledge Management - Essay Example Coming to the skills and ethics that I have and the skills that are required for carrying out the research, it is clear that there is some amount of gap between my current skills and what is required. I have very good and promising plans for the research, but these ideas can come to fruition only if they follow the set path of academic data gathering and research and knowing how to write properly. I have to carefully follow ethics and maintain the required ethical behavior while conducting the research. The ethical behavior can be compromised in a number of factors such as bias, plagiarism, reuse of data, institutional review board, reviewing and reporting results. Bias can occur from actions of the researcher as well as the respondents. It is true that many of my colleagues would be ready to help me complete the research and I also would have sufficient organizational support. However, this should not lead to a situation where ethics are compromised. I should not wittingly or unwitt ingly attempt to goad and direct the research subjects to give responses that I want. In effect, the research should be clear, unbiased and be natural. It is also important that all instances of plagiarism be avoided and this extends to beyond citing sources used in the paper. Efforts should be taken to carefully avoid any previously published research and the research should be original in content, thoughts and spirit. Plagiarism can be avoided by paraphrasing; carefully rewriting the content but this is not observing the spirit.

The American Holocaust Essay Example for Free

The American Holocaust Essay This text really showed the huge downfall of the Native American people. I had no idea that there were so many Native American Indians before the Europeans came. All texts I read seemed to downplay or not list the number of them here. It says in the text, North and South America contained between 90,000,000 and more than 112,000,000 people before the coming of the Spanish. That was compared to only 60 million to 70 million in Europe. The diseases really wiped out what seemed to be great civilizations of people. It also surprises me that people tried to justify invading and capturing these people even very recently, within the lifetime of my parents. It is sad hearing how much people hated races that they knew very little about but also encouraging that people have changed over recent years to be more understanding of them. The authors term of moral epistemology of imperialism is the original thinking that justified colonizing the Americas originally. The major historians of the time and for a great amount of time after were European. This made it easy to write books and shape history to make it look like they were doing the right thing. They were colonizing knowledge but putting their spin on it, people would only learn what the white scholars of the time wanted people to learn. Epistemic violence was forcing the European epistemology on the rest of the world, in this case the Native Americans. The Spanish used a combination of military force along with disease and the cruelest forms of death to completely cripple the Native American empires. After some time, the Natives just stopped fighting back because they were mentally broken (as well as physically). The author says, When there were among prisoners some women who had recently given birth, if the newborn babes happen to cry, they seized them by the legs and hurled them against the rocks or flung them into the jungle so they would be certain to die there and also says, In the face of utter hopelessness, the Indians began simply surrendering their lives. Some committed suicide. This form of pacifism gave the Spaniards anything and everything they wanted in the New World without really having to fight anymore after a time. The author says, the term the Spanish used to describe their campaign of terror, pacification. When disease or force of arms werent enough, like against the  Aztecs, the Spanish were simply able to out smart the Native Americans and find other ways to take what they wanted. To the various competing Indian polities at the time the Spanish were simply another group, albeit an alien one, seeking to gain political dominance in central Mexico. As such, although the first people the Spanish confronted, the Tlaxcaltecs, could easily have defeated the conquistadors, they saw in them instead potential confederates against their tradition adversaries. The Church didnt do anything to stop this. They consider non-Christians, and more specifically Natives, sub-human so the Spanish conquerors didnt feel bad doing what they did. This text shows the need for more critical thinking in the field of religion by telling us how many skewed views of history there are. There needs to be more study with un-biased views on minority religions. The author gave multiple examples of people who wrote books and still showed an extreme bias against the Native Americans. This text shows a real similarity between Africa and Native Americans. Both had complex civilizations that were taken over and colonized by Europeans. It is amazing how similar both are in that disease and a superiorly equipped European army caused the downfall of some great empires.

The Technology Aided Learning Education Essay

The Technology Aided Learning Education Essay Hey man! Whats wrong? Why are you crying? I didnt attend the last lecture how can I do the assignment now? Oh dont worry! I have the lecture recorded in my pen. Pen Yes it records video. Here take this Education is a complex subject which appears to elude definition. With the passage of time it has gathered new dimensions and stirred the human mind in unpredictable ways. Education is a continuous process and it aims at total development of the individual. Learning is not a single activity; it includes at least three different stages: accretion, restructuring, and tuning That is the, progress from the unsure and anxious state of the learner to the serene and experienced skill of the expert. It is not enough to understand and learn a subject. When a subject has been learned, it should be used. It should be practiced. It should be tuned until it is used effortlessly. An old proverb says, I heard it and I forgot it, I saw it and I remembered it, I did it and I learned it. Learning is therefore more effective when it occurs in an interactive setting that is mostly promoted through the use of educational technology. Now a days one can not live without technology. There is hardly an area of our life which is free from its presence whether it is health or education, industry or transport, communication or entertainment, fashion or domestic comforts technology is there all around us to serve us in every possible manner. TAL is an abbreviation of Technology Aided Learning and is one of the most commonly used acronyms within education. TAL has been increasingly used to describe the use of technology for learning purposes. The need for technology in the classroom is rapidly increasing with the changing times. What one must remember is that TAL is used to assist the user in learning or understanding a particular subject or thought in different or with interesting presentation. The key word here is Assist which means that it is not alone in this aim and that there are other methods involved too. In other words it is a small part of a much larger picture. It is relatively a new learning technique and is used for individual learning, in schools and in workplaces no matter what age groups the learner might belong to. TAL can be equally beneficial for people with disabilities. It will give them the opportunity to work side by side with peers. Technology today is flexible enough to stretch and meet their spec ial requirements. It will help them self-advocate In workplace environment it helps everyone by keeping a breast with latest techniques and solving day to day problems. Technology today provides virtual environments in which to check the viability of projects in real life situations. According to the British Journal of Educational Technology published by the National centre for Educational Technology, U.K. No. 2, Vol. 2, May 1971. Educational technology basically means all the intellectual and operational efforts made during recent years to regroup, arrange and systematize the application of scientific methods to the organization of new sets of equipment and material so as to optimize learning process. Majority of the people prefer TAL over traditional methods. TAL can cater a large number of people at the same time whereas traditional teacher centered methods can accommodate a certain number only. Technological learning commonly known as E-learning is defined as the use of new multimedia technologies and the Internet to improve the quality of learning by facilitating access to resources and services, as well as remote exchange and collaboration (EC, 2001). An integral part of the e-learning is video-conferencing technology, which allows students to talk to experts and other schools and students around the world in real time via a video link-up. Virtual schools are a relatively new phenomenon that is gripping the nation which makes it possible for everyone to learn at the same time even if they are at different ends of the globe. In this way a lot of time is saved from repeating or preparing the same lecture for separate classes. It is also benefactor for all those who due to one reason or another cannot go to educational institutions by having online lectures in their homes. If such virtual schools can be developed it might prove to be a sigh of relief for all those countries who import oil and other fuels as less to and from movement from educational institutions will bring a decrease in demand for fuel import thus giving a much required relief to their withering economy and might even boost it. Such a strategy can be particularly use ful in rural areas where online learning can help teachers and students in remote areas overcome distance. So in this way it can lend a helping hand in solving the current staff to student ratio crisis. Technology is the potential savior of the education system, because it can be used to personalize learning. The learner can learn at the pace he is most comfortable with and can design his learning according to his knowledge and needs, record the progress he makes. While some of the people want technology to replace traditional learning altogether others might disagree. A more moderate approach to the issue in question would be that both techniques should be employed in balance because some students from backward areas do not have the pace and are not at all comfortable with technology and also because it decreases student to student and student to teacher communication up to some extent. This strategy of blending online learning with school-based instruction is often utilized to accommodate students diverse learning styles and to enable them to work before or after school in ways that are not possible with conventional classroom instructions. Learners respond to information differently. As a result, it is often to the teachers advantage to use many different formats and modes to teach the lesson. Factors which influence the use of TAL include availability of resources and time and also on the difficulty of the topic and the strength and level of the class being taught. Use of TAL also broadens the mindset by giving every kind of information in one place. Most of the instructors just teach whatever is in the book and do not go outside its scope. Some do not employ TAL techniques due to power fluctuations and also non credibility of information up to some extent. The kind of technologies employed include internet, video conferences, audio and video cassettes regarding book content, online tests, online reference books, articles/journals and a wide range of gadgets including Projector, Camera, Electronic Board, Computer and different multimedia aids. While open educational resources are freely available over the net to every student without any discrimination, effort should be made that they meet standards of quality, accuracy and credibility as with any other educational resource. TAL is an effective learning technique.TAL provides an active learning atmosphere because different audio and visual materials appeal to the senses and completely grabs their attention. The listener of today does not want a dull lecture he prefers education through entertainment. Because of its comfortableness sometimes listener feels at ease and then might miss out a few things but TAL has the ability to reignite listeners interest. Because of the healthy interaction between technology and students interest in even dull topics can be developed. Audience motivation increases due to the use of TAL because everyday theres something new. Hence, if proper motivation and learning environment is provided TAL can surely enhance learning capabilities. Outside school, students constantly interact with technologies such as iPods, mobile phones, the internet and social networking sites, so it is little wonder theres an expectation that these technologies will also support their learning in the classroom. In recent world a program has been trialled that allowed students and teachers to download free information and resources through iTunes U an area of the iTunes store offering free education content from top institutions around the world. The departments assistant executive director curriculum support says that, by providing online content in alternative formats, the department hopes to make the information more accessible and appealing to people in the education community. This program will also test the practicality of using alternative electronic formats to distribute the departments information. The iTunes project also means that students can better communicate with their peers and access different perspectives on their subjects by sharing audio files to discuss their school work. Advantages of TAL in classroom include but are not limited to those mentioned here. The ideal classroom is an interactive, collaborative, and innovative place of discovery; technology is a key piece in achieving that goal. The use of TAL is increasing due to its fast and effective delivery of concepts and convenience. One of the advantages of using multimedia is to convey information quickly and effectively to all learners-and keep them interested in learning. (Savage and Vogel, 1996). Each and every one of the student pays 100% attention. TAL increases the interest in learning by creating an environment which is both innovative and creative and engages the student more fully. TAL makes one forget the chalk dust, the textbooks and make them a thing of the past. TAL is bliss for all those who want permanent and up to date knowledge. The use of TAL has introduced the concept of self education. When students find a term they are interested in they would simply research it and discus whatever they have found with their classmates. TAL also has an upper hand due to its diverse material. It sure is a fun way to get your students to review important material. It is certainly an advantage for all those who want to gain extra. It also saves the student and teacher from the hassle of carrying books and notes to and from the classroom. TAL expands whatever the course offers. When the same material is taught for awhile the student and even the teacher himself might find it les s than exciting. A quick internet search might help you identify ways to supplement your lessons with interesting new material such as photographs, sound clips, video clips, which can more than bring your lessons to life. Hence the use of technology allows teachers to diversify their lectures, display more information, and enhance learners learning. All student related info such as grades, attendance, progress reports etc can be uploaded which will make it possible to access it from any computer and hence make it easier for students and parents to track the students progress. Technology helps us in training our students in such a way that they master the 4Cs which are creativity, collaboration, communication and critical-thinking. TAL creates a sense of independent learning and help students in experiencing real life situations in the comfortable surroundings. With the aid of technology, many teachers take students beyond traditional classroom limits, creating virtual environments to experiment and explore (Hamza and Alhalabi, 1999). TAL reduces the cost of instructional materials. Technology is infused in almost every aspect of our daily lives so students from institutions which employ TAL techniques frequently have an upper hand than the rest as they are already trained in the much required skills. Students with little or no interest are simply not stimulated unless given technology as the backbone to their learning. Although some technologies sound space-aged and technical, most of the technologies that students are using are the same as those in most homes; the main difference is that, in schools, their educational potential is being explored. Like everything TAL also has some disadvantages. Lets imagine a situation where a teacher is having trouble with technological devices and it might sometimes be embarrassing when a student tells him or her how to troubleshoot the problem in question. However, that doesnt mean a teacher can turn away from using technology altogether. Instead, workshops should be arranged to bring such teachers into this new era of education by giving them the choice of what technology to use with their students. Given budget restraints, one hears more arguments in favor of traditional learning rather than use of technology in classrooms. The best solution to the financial problem is to allow students to bring in their own devices which mean that some students will have i-pads, pods, phones and laptops while others will have nothing. Technology, in this case, will likely serve to increase the gap between the rich and the poor and create a sense of deprivation. Sometimes students take it easy and become passive in the classroom or even dont come in the class because they know that whatever will be taught will be uploaded and they can find the same or better resources then that shown in the class. In this way they stop learning content and go to learn technology instead. Technology loses its novelty over time as its extensive use might make the lecture dull for then it will become a routine. Extra efficient people can surely find something more to do but in this way a little less motivated students will be left far behind and thus a gap will be created. TAL can be of major disadvantage for backward area people in terms of communication gap. The extensive use of technology may cause to lose activeness and brain storming etc. Some were of the view that they even serve as distraction. Some teachers might rely on technology exclusively to make their job quicker and easier, but what one must remember is that a teachers job is never easy. As far as technology is concerned there is a very faint line between education and environment. Teachers should be properly trained to emphasize knowledge and skills related to instructional technology use. Educational institutions in the country should be provided with modern instructional resources to facilitate teaching. The future of TAL in terms of teaching/learning and transfer of information to any individual all of them saw a bright future some even went so far as to suggest that TAL might completely replace the traditional techniques. A revolution might be coming ahead which aims to prepare students for further education and training, jobs of the future and to live and work in a digital world. Some school students ages 9-12 are even now being switched on to some of the most up-to-date technology available, from laptop computers to interactive whiteboards, video-conferencing equipment and even virtual classrooms. TAL should be employed side by side with traditional techniques rather then relying alone on technology. TAL should be employed on a larger scale and everything should be done for its promotion throughout the country. A clear cut line should be introduced so that these technologies and resources are not misused. The daily interaction with technology will help in producing students or le arners being leaders of 21st century.

Support and Charities for Geriatric Patients and the Elderly

Support and Charities for Geriatric Patients and the Elderly INTRODUCION As population age, the body or physical appearance changes, mental, emotional and social aspects of person’s life are also altered. It is inevitable since nobody can live young for a long time. This also mean that an individual is vulnerable to any diseases. Most of the time the elderly people experience a lot of illnesses due to the fact that they cannot perform certain activities like the way they do when they were still young, imbalance or change of hormones especially to women, and loss of appetite or nutritional deficiencies. Some of the geriatric diseases are curable and treatable but there are also palliative cases or end stage. Moreover, the most common health problem among older ones is dementia, specifically Alzheimer’s disease. It causes progressive decline of person’s ability to function. Based on the Alzheimer’s organisation website, this illness is the 6th leading cause of death in the United States, and there are more than 5 million people living with this problem. Whilst according to the Alzheimer’s New Zealand, there are 48, 182 New Zealanders suffer from dementia in the latest statistics (2011). It is 1.1% of the total population of the country excluding those individuals who are not aware, diagnosed and documented. There are more cases of Alzheimer’s and other types of dementia recorded among females compared to males. In fact in the US, two thirds of the affected persons are women, and in NZ, 60% or majority of them are females. Healthcare providers play a vital role in supporting demented individuals. Everyone is expected to give his/her best effort and perform the task whole-heartedly including the government. Family’s support is the most important one since blood is thicker than water. No matter how hard the medical team try to treat the patients, it becomes useless if the family is not there and are not willing to take actions. The emotional support is necessary especially to those elderly who are in their early stage of dementia. As a Geriatric Healthcare Specialist at Kindly Residential Care Rest home, I will discuss about the emotional support such as individuals in early stage dementia involved in decision-making. Patient’s suffering from early stage dementia or mild- Alzheimer’s disease can most likely still be able to perform their daily activities and most probably need little assistance with the family, relatives, and support worker. These people including the care recipient will experience certain changes due to the health disease as days go by. It is important that the carer is knowledgeable enough to do the tasks and other related circumstances that goes with the situation effectively, and this includes decision-making. Several barriers have been identified in making decision on behalf of the incapacitated person and these are; having difficulties in deciding what to do and the family member experiencing distress in making a decision, others have lack of information about the situation. Some instance in proxy decision making is lack of emotional support for people with early dementia who still have capacity hinders the discussion of future care options, including placement in residential institutions with 24-hour care. Decision making is always based on the person’s knowledge or education, training, previous experience as well as social and cultural background. Others ask for professional help and information but there are also whom do not. There are many support organisations for geriatric health conditions. I will just give five different associations that are working with the same objective, which is assisting and providing help for the seniors, and to those who need their services. One of the organisations is the Alzheimer’s New Zealand Incorporated, it is a not-for-profit company providing support, additional information, helpful educational programmes and other services that are applicable to the local community. They are working with 21 Alzheimers member organisations located all over the country. In May 2010, they launched the National Dementia strategy at a special function that was attended by the Minister of health Tony Ryall and other important people who are part of the business. There are eight strategic goals; 1. Acknowledge/recognise dementia as a national health priority, 2. Boost the awareness of the society about dementia, 3. Deliver easy access to affordable and proper medical treatment, 4. Better management and diagnosis of dementia, 5. Give suitable services to all dementia patient’s, 6. Provide support to family/whanau/carers of people with dementia, 7. Create a workforce to provide quality care for demented people, 8. Expand the research and the evaluation of dementia practices. This organisation is open for donation since helping to sick individuals cost money, they cannot function without the support of the community. Alzheimers New Zealand conducts a lot of programmes like â€Å"Please remember those who can’t† Countdown 2014 Alzheimers Appeal happening on 30 June to July 2014, and â€Å"Dementia: The future is now† biennial conference at Rotorua Convention centre on 14-15 November 2014. Moreover, heart disease is a serious problem encountered by New Zealanders. There are cases in which patient is required to undergo surgery, some instances could lead to death, and others are under long-term medical treatment. That is why The Stroke Foundation is here to help those affected individuals. It is a non-profit association in New Zealand, and is the only organisation which aims and devoted to reduce the number of stroke, better treatment results, and supports those who are already suffering from heart disease. It is managed by board of directors and the main office is located in Wellington. There are three other regional offices in Auckland (Northern Region), Tauranga (Midland), and Christchurch (Southern Region). The Stroke Foundation of New Zealand has three missions; firstly, is to save more lives. They do this by promoting to the public about the health effects of stroke and other symptoms. An example of the programme is the â€Å"Blood Pressure awareness campaignâ₠¬  which is done yearly in May and happens all over the country with the cooperation of St. John, Foodstuffs supermarkets, and Rotary. F.A.S.T Campaign and Pacific stroke prevention programme are the other projects of Stroke foundation. Secondly, is to improve outcomes. The organisation wants to concentrate on the delivery of health services in order to provide better rehabilitation and acute hospital and treatment outcomes to the patients. They are in the process of making the stroke services in to the international best-practice standard. The organisation does National stroke Guidelines, Audit and report acute and post-acute DHB stroke services, and assists in Clinical networks. Lastly, they want to enhance life after stroke. The Stroke Foundation supports the families of the patients by visiting them to their home or in hospitals, giving advice and help in accessing the carer-relief services and funding. This association also have â€Å"Stroke Clubs† in which people invol ved have the chance to meet others regularly and all over New Zealand. They also conducts certain activities and stroke survivors are encourage to participate. Furthermore, another non-for-profit and at the same time non-government organisation is the Diabetes New Zealand. This association has been established since 1962, and has a triple C vision, Controlled, Cured, and Contained. Their mission is to give the diabetic citizens of New Zealand all the support they need so that they can still enjoy the rest of their lives. It has 20 branches in other areas in the country and the main office is in Wellington. All of the branches are working together and giving the necessities of all diabetics. In order for them to achieve their envision and mission, they increase the public awareness regarding the disease, provide additional information and support to help individuals live well, to specifically give hand to those who are prone to type 2 diabetes and eventually delay the complications of diabetes, to promote improve and better services, and to do more researches about diabetes. Diabetes New Zealand is mainly funded by members’ donations, bequests, grants and fees. It is also a member of the International Diabetes Federation, an organisation for all diabetes consumer groups all over the world. Also, changes in vision is common to elderly people. Some have poor eyesight, others may have more serious problems that could result to blindness, and glaucoma is one those. It is a condition of a group related diseases in which the optic nerve is affected. The nerve fibres continue to die which causes blockage to the peripheral or even side vision. This the leading cause of preventable blindness in New Zealand as well as in other developed countries. Early detection and proper treatment will prevent the community from blindness due to glaucoma. That is why Glaucoma New Zealand was established, and is a registered charitable trust in 2002. They have four aims; to enhance awareness of the public about glaucoma, assist and give knowledge to individuals regarding glaucoma, provide education to the eye health workers to ensure that a high quality of service is given to the clients, and to advocate research into glaucoma. Then, the Cancer Society of New Zealand is a not-for-profit association and is dedicated to reduce the incidence of cancer as well as to give the most care to all New Zealanders. The main office is in Wellington, there are 6 regional offices and 16 cancer centres, and each is providing their own funds and other support services. The organisation’s values are integrity, respect and excellence. Their core services are Health promotion, Support, Information and Resources, and Research. The team encourages the society to have a healthy lifestyle by educating them, providing policy, advocacy, and through communicating with the public. Some of the programmes or topics are Tobacco Control, Skin Cancer Prevention, Nutrition and Physical Activity, Screening and Early detection, and Men’s Health. They also accept volunteers which are devoted to the vision and mission of the association. They mainly rely on the donations, fund-raising activities like Relay for Life and Daffodil da y, bequests, and personal support. There are a lot of service provisions in New Zealand, and I will just discuss six among all the types. Hospice New Zealand is one of those service provisions. It is established to make sure that citizens of New Zealand have an access to quality palliative care. They intent to obtain government funding, establish standards and monitor the facilities at a national level, licensing, yearly inspection of hospices, and giving education and resources. This organisation has five goals; initially is the community engagement, which increases the awareness and understanding of care. Next is leadership, they want to guide the whole country into the right direction and support with the help of other members and sectors. Advocacy is the third goal, to ensure equitable funding and delivery of hospice care. The fourth goal is to develop workforce, they want to have a high palliative care and performing hospice manpower. The fifth and final goal is the quality and standards. This will enable them to improve the quality and standards palliative care for the families, clients and whanau. The vision of Hospice New Zealand is based on the World Health Organisation, which â€Å"intends neither to hasten nor postpone death†. The core values are being Professional, Respectful, Caring, Collaborative, and Honour diversity. Similarly, Public hospitals is another service rendered for New Zealanders. These are manage and owned, or funded by District Health Boards (DHBs). It is made up to provide quality acute care, and guarantee that a lot of individuals are able to access the elective or non-acute services. There are varieties of publicly funded health and disability services right now such as surgical, maternity, medical, emergency, and diagnostic services. Hospital services are provided on a day case and outpatient basis, inpatient, and depends on the type of care needed by the clients. Inpatients are admitted in the hospital for only one day or overnight, day case clients are admitted and are being discharge on the same day, while outpatients go to specialist’s clinic services and are not admitted to hospital. In addition, Residential care in New Zealand is provided by private companies and non- profit organisations. In most cases the cost of care to the individuals is subsidised by government funding known as the Residential Care Subsidy. It includes long-term care, and has four levels of care: rest home care, continuing care (hospital), dementia care, and specialised hospital care (psychogeriatric care). Short-term respite care and convalescent may also provide but do not involve income and asset testing. To be eligible for a government-subsidised residential care must be assessed as â€Å"needing care†. DHBs are responsible for funding residential care services for elderly persons. They also have contracts to other rest homes and hospitals owners, if the client is eligible for government funding through the residential care subsidy, DHBs will decide based on the assessment of a resident. Whether â€Å"high† or â€Å"very high† needs, and it is necessary to send the client to one of the service provisions, and the family or relative cannot be safely cared. Moreover, GP or General Practitioners are one of the healthcare providers who help the residents in dealing with their diseases or situation. GP diagnose and treat the health concerns of the people within the community. Pay depends on the location, hours, and the number of patients they rendered their service. General Practitioners job description are the following: examine and diagnose client’s health problems, perform minor surgery, refer residents/patients to other health services if necessary, prescribe and administer medications, keep medical records and maintain the confidentiality of patients, advise on health care and prevention of illness, and also train and supervise doctors working towards their GP exams. It is essential for them to be great in communicating with the patients, they are knowledgeable about the anatomy and how human body works, and have the knowledge of different diseases, illnesses and injuries. They must update themselves by new research, treatments , and practices. The knowledge of medical ethics and law is very important, and the diagnostic skills. GP’s job is very important since the diagnosis of the patient depends on their assessment. Counsellors are also important in the community. They help individuals in dealing with their personal problems, it could be emotional or financial. They also aid in deciding on what actions they can take to solve problems and create changes in their lives. The professional fees vary and depend on the offer of employer, as well qualifications and experience. It is a vital characteristic for the counsellor to be a good listener, respond, and reflect with clients. Counsellors must also convince their clients to talk and express their feelings about the happening in their life. It is also part of their job to help the patients in understanding themselves, their necessities as well as how to meet their goals. The skills and knowledge that a counsellor must have are: the knowledge of social, cultural issues, and self-care strategies. To be able to understand the human development and relationships, skills in analysing and evaluating human behaviour. This profession is very helpful for the elderly since they experience a lot of changes not only in their physical looks but also emotionally. They need an expert in decision making and an advice from their personal problems. Finally, Dieticians play a vital role in health services when it comes to the seniors. Balance diet and healthy lifestyle is one of the common geriatric problems, that is why dietician is needed to ensure that they are eating nutritional food, preventing and eliminating vices such as smoking and drinking alcoholic beverages. A registered dieticians often seen working in the community like in, hospitals, catering companies, food industry, companies, sports commission, and other non-traditional work settings. This profession is essential in the treatment and prevention of disease in the hospital and other health care facilities. The elderly must eat properly since they are prone to other diseases like skin infection, allergies, skin tears and other related illnesses. Once they are healthy, they can prevent those diseases and can still enjoy the rest of their lives. In conclusion, there are so many geriatric problems like emotional, physical, mental etc. The government and other non-profit associations are working hand and hand in order to eliminate and eventually prolong the lives of the seniors. Emotional support from the family especially in the early stage of having a disease is important for both parties so that they can cope with the problems together. By doing this, the sick individual is not feeling ignored or left behind. Heaps of support services are available nationwide such as Alzheimers New Zealand, Stroke Foundation, Diabetes New Zealand, Glaucoma New Zealand, and Cancer Society of New Zealand. All of these provide an outstanding health services towards residents who badly need help and support from the community. Aside from that, service provisions are necessary to complete the cycle of the health care plan. Examples are hospices, hospitals, residential cares, General practitioners (GP), Counsellors, and Dieticians. All of those h ave their own responsibilities and are experts in caring and giving their best efforts for the betterment of the elderly.